This week our team has been researching the latest charity fundraising activation tactics for a couple of our clients – we’re looking at everything ranging from reviewing the strongest social campaign calls-to-action to researching what the most popular donation methods are across the world.
And then we came across this new campaign from our friends at RXM Creative in New York…
Clickbaiting is the practice of spreading sensational headlines for the sake of page views. It has invaded our feeds, our lives and our cultural spectrum. Launched today, Clickbait for Good turns this into something good, using that pesky sensationalist technique to promote charities, support causes and encourage donations for all the right reasons.
Go have a look – and perhaps even add your charity!