I gave a talk about influencer engagement earlier this month on behalf of Tin Man at an event for Takumi, a company that only deals with Instagram influencers, and only those with less than 100,000 fans. The theory being that the relative degrees of engagement compared to the community sizes (and therefore the bang for buck) is much greater for mid or even low level influencers compared to the big guns, with a kind of inverse economies of scale coming into play.
Amongst a host of stats and facts about the channel the following one stuck out, and remains key for our bashing over the heads of anyone that still refuses to start building a presence on the platform.
But of course it’s still a challenge to keep your levels of engagement as high as possible – and ahead of the competition. And it seems to us that your Instagram feed is much like a story told in visual snapshots. So it’s worth returning to the golden rules of storytelling – only replacing stories and writing with content and its creation…
Which is why you’ll find me posting images like the following. Which at least over time start to make sense in the context of our own and third party immersive events, like that of the amazing Gideon Reeling below…
And of course with Instagram you have an instant feedback mechanism – if your post doesn’t get good levels of engagement straight off (relative to your account generally)Â it’s not going to perform well.
Though it’s equally important that you’re not just chasing likes, as over time it’s more important for your brand to be consistent – with itself and with the rest of its communications. But at the same time don’t be afraid to experiment. Like I have been with Stormtrooper_GN2683 here…