Well, don’t increase it anyway…
Normally our briefs are brand driven and about driving reach and engagement. Sometimes they are more product driven and link directly to an action or even sales. Very occasionally though, we get asked to go slightly further up the food chain.
This time it was more the drink chain, in fact – supporting our friends at In-House and their client the Scotch Whisky Association who were running a campaign to lobby the chancellor to keep spirits duty at the same level. They wanted to visually bring to life the compelling data around the industry’s contributions to the UK economy, and crucially the fact that freezing the duty actually led to more revenue being generated for HMRC.
Cue a series of typographical animations stuffed full of stats and rich in transitions:
After six like of these it was very gratifying to have a clear and positive outcome – delivered in the House of Commons:
Along with confirmation that the campaign we had been part of was responsible:
Plus the fact that the SWA commisioned one more animation to say thanks very much to all of their supporters, and job done!
Thanks! Job done…