Watches of Switzerland at SIHH
Watching the watch makers at SIHH via Facebook Live
Watches of Switzerland is the leading provider of luxury Swiss Watches in the UK – which is an increasingly important market globally.
We joined them in Geneva at the Salon International de la Haute Horlogerie – one of the two leading watch fairs in the world – to help them give their insights from the show and to create social content featuring top luxury brands such as Jaeger-LeCoultre, IWC, Vacheron Constantin, Cartier, Panerai or A. Lange & Sohne.
Over the course of two days we managed to shoot ten brands and more than fifty watches – ranging from video tours of the ceremonious pavilions to hi-res macro shots of the newest timepieces – as well as seven interviews with watch brand reps. This pace would not have been possible if we hadn’t partnered with a production team with decades of live news experience.
Then each evening we produced and broadcast a programme featuring a live (or rather ‘as-live’) panel discussion on the top releases of the day. The panel was chaired by Aurum Holdings CEO Brian Duffy and it was broadcast via Facebook Live by media partner British GQ.
The luxury watches you’ll be buying this yearWatches of Switzerland Official with British GQ and the highlights from #SIHH2017
Posted by British GQ on Tuesday, 17 January 2017
It turned out that this kind of round-up broadcast was not something that anyone had successfully managed to do from SIHH before (the show is mostly exclusive to manufacturers and distributors), so kudos to the production team and, indeed, to Aurum for having the faith to back the venture!