Helping kickstart and direct a truly global presence on social media.
Together with our partners FCB Inferno, we’ve been managing all of Grant’s Whisky’s global social media activity since early 2014 – activating and directly overseeing over 30 local markets across the world. Within six months of commencing the activity, Grant’s Whisky became the most engaged with blended scotch brand globally on Facebook – and continues to smash through the KPIs.
Bringing together all their local markets from across the world into one consolidated vision, we guided their social activity by developing a global social media toolkit that is regularly updated. To support both the regular activity and upcoming brand campaigns we established an always-on content stream across Facebook, Twitter, Instagram & YouTube.
We then assisted with managing their first globally coordinated online campaign, developing a full pre- and post- social asset pack to support a hero film that went live in twenty markets simultaneously. We also managed supporting digital activations that varied by market.