The Crystal Maze

Activating the ultimate offering to an immersive-obsessed culture.


As The Guardian put it, The Crystal Maze is the ultimate offering to an immersive obsessed culture – a point thoroughly confirmed by the public demand when it was offered up on Indiegogo.

In the 90’s, The Crystal Maze was one of the UK’s favourite television shows. It’s now returned as the ultimate team challenge right in the heart of London, where you and your friends can face challenges testing your skills, mental and physical ability across the four (classic) time zones: Aztec, Industrial, Futuristic and Medieval.

We helped the Maze team put together a phased digital strategy: this included creating a digital visual identity pack, guidelines for the email and social strategy, recommendations & setup for supporting tools (e.g. online customer service) and sample digital assets.

With our partners Rusu+Bortun we planned and produced its main website, a responsive digital hub where Maze fans can find out all they need to know about the experience and quickly proceed to secure their seats. We also developed the overarching social strategy toolkit for the brand – including tonality, channel strategy, posting frequency, geo-social setup & management, content direction, asset creation & sourcing and integration with the wider marcomms spectrum.


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