Share a Coca-Cola
Digital, Social and PR coordination across 24 European markets
We worked with DraftFCB to develop and regionally coordinate the Digital, Social and PR activation of the Share a Coca-Cola campaign across 24 markets in Central & Southern Europe.
Our involvement included setting up a Digital, Social & PR strategy, including influencer identification & outreach, as well as creating the first central, campaign-specific editorial calendar to be used in the region. We also helped to manage the build of a responsive digital hub where people could share virtual cans, see the content that others posted on the site and tagged on wider social channels, plan meet- ups with their friends or view campaign events in their area.