Operation Raccoon City brought to life (or rather ‘living death’)
We integrated mobile, digital and physical experiences to bring to life (or rather ‘living death’) the latest iteration of the zombie franchise. This saw players volunteer for the Umbrella Corp – tasked with saving London from an imminent zombie infestation armed only with their wits, some modded nerf guns and an augmented reality mobile app!
We created a campaign hub that purported to be a recruitment site for one of the game’s factions, Umbrella Corps. This was supported by video and image assets calling for help to battle ‘The Infected’ in London, Bristol and Manchester.