Make Me A Detective

Creating a murder mystery experience for Robert Galbraith’s new book, A Career of Evil.


As Robert is not a real person, but the not-quite-so-secret pseudonym of J.K. Rowling, it wasn’t possible to do the usual ‘meet the author, hear them read the first chapter’ style of launch.

So the publishers and their PR agency (and our partners) Tin Man wanted to do something a little more… unexpected for a mixture of bloggers and fans, including some competition winners who had responded to the call-to-action on a plaque outside the detective protagonist’s fictional offices on Denmark Street.

 


70+

fans and influencers attended

The resulting event used the Time Run team and the venue itself to create a bespoke murder mystery experience that challenged participants to attend a book industry party (a pleasingly meta approach) and sneak into the publisher's office and find a manuscript incriminating them in dodgy dealings and the disappearance of one of their authors.

A mixture of 70 fans and influencers came through the experience on the day and reactions were pretty enthusiastic...


work / 1 January 2016

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