Make Me A Detective
Creating a murder mystery experience for Robert Galbraith’s new book, A Career of Evil.
As Robert is not a real person, but the not-quite-so-secret pseudonym of J.K. Rowling, it wasn’t possible to do the usual ‘meet the author, hear them read the first chapter’ style of launch.
So the publishers and their PR agency (and our partners) Tin Man wanted to do something a little more… unexpected for a mixture of bloggers and fans, including some competition winners who had responded to the call-to-action on a plaque outside the detective protagonist’s fictional offices on Denmark Street.
— Sarah Shea (@sarahjlshea) October 21, 2015
— Rosh (@roshETC) October 21, 2015